EP019 - Money Is the Oxygen to Your Business

Tommy Berretz is an entrepreneur who started his business small, made it to something big, sold it, and moved from halfway across the country with his then-fiance to pursue his personal dream of being a consultant, stand up comedian, and producer. He started his business from his apartment in Houston, Texas in 2005. He was not a college graduate and worked in a pool company and figured that he could work on a business of his own. At first, he had no idea about how to start it since he was not a college graduate.

Because of this, he felt extremely inferior against those who had degrees but he made this a motivation to work harder and it was an advantage because he learned things quickly to match with the others. Being a visionary, he thought about having a huge corporation behind his back until he was able to make it happen truthfully little by little and came to fruition. Not the fake it till you make it way but he embodied it till he was able to make it happen.

He looks at small businesses in a way that they are way better than large companies. He mentioned that when he started consulting, he realized that owning a small business has an advantage which is dealing directly with the business owner instead of someone else.

Starting with a small business that was growing over time by himself, he knew then that he needed to go out of his way and look for people that can help him. He realized that one of his errors was putting a person in a position that had no idea on what needs to be done instead of looking for an expert that can help and work properly for the business.

“Give an expert in sales too many hats to wear whether doing too much not only sales, accounting and putting proposals and doing too much, that person becomes mediocre in everything.”

He says that to find the right person, he looked for references. Get somebody who is qualified and has the experience and knows what they do. Someone who can give you good advice on how to move forward. You also end up learning something from them.

More than making a profit, the company that he had built was in pursuit of the goal to help out children who were in need of food through a non-profit organization. He was inspired by TOM’s Shoes and how they have helped out people with their goal of giving a pair of shoes out of a sale that they made. He realized that it was now more than just making a profit, they wanted to change children's lives.

Over the course of time, he knew that he needed to do things at the next level not only for himself but for his employees too so they pursue what they want to. He believes that we need to create opportunities for everyone because there is always room for growth.

Books:

• Jack Canfield - https://amzn.to/3ebLwZx
• Rich Dad Poor Day - https://amzn.to/35OvWiZ

Key takeaways:

• Turn your inferiority into motivation.
• Starting small is the best way to go big.
• If you want better service to your clients, think small.
• Help yourself so you can help others
• When you’re being comfortable with what you have, you start to think less of the goal.

Contact Information:

• Instagram: @tommyberretz
• Email: tommy@sellableinc.com