EP028 - Knowing Your Work’s Value

The episode’s guest Swire Ho is born and raised in Hong Kong and immigrated to Los Angeles in 1996. Before starting Hellman Production, Inc. in Los Angeles last 2003, he was trained as a sound engineer, working at recording studios and entertainment agencies. Swire and his team were known to successfully produce attractive, personalized DVD and CD cases and custom merchandise like T-shirts which then led them on earning a Score award in 2009, for small business success. His business eventually grew so popular and he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. Currently, he is managing his business known as Garuda Promo.

Learn more and connect with Swire Ho at:

LinkedIn: Swire Ho

Or go to the website: http://www.garudapromo.com/ 

Key Takeaways:

• How to handle a shift in business.
• Knowing your clients.
• The necessity of certification.
• Doing business with the government.
• Importance of clients’ testimony.
• The relevance of mentorship. 
• The need for knowing your client’s target.
• Overcoming price objections and knowing your work’s value.
• Developing and maintaining your business network.